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Wednesday, 27 July 2016

Personal Branding Gives you the Edge – Just do it !

Nike, Disney, Apple, you name it: the reason some companies are household names internationally is because they’ve successfully created a unique and desirable brand.

As job seekers, you may not have to go as far as creating a logo and tagline for yourself (depending on your industry, that might be just the thing that sparks your potential employer’s interest!). But for the majority of job seekers out there, a well-chosen font style and colour scheme could be all it takes to create the [Your Name Here] brand.

In today’s digital age, resumés are not merely a black-and-white listing of past duties and responsibilities, but instead an electronic visual representation of who you are and what you bring to the table. Incorporating the concept of “branding” into your job search strategy is a necessity to make you stand out among a diverse applicant population.

In a 2.0 world, submitting a template resumé through an online application isn’t necessarily going to cut it. This, of course, depends on the industry you’re in, but if you’re one out of 100 applications, you need to capture the employer’s eye visually, first and foremost. If the design is appealing enough that they stop to actually read your content, half the battle is already won.

One solid job search strategy is to develop a visual theme that sets a tone for the employer and differentiates you from the rest. Your resumé will be your key marketing document, and the area of your resumé requiring your individualized stamp will be your letterhead.

Think of how this professional letterhead can represent you in 2D: font style, formatting, shading, borders and colouring. The letterhead of your resumé should be the framework of your brand that will be carried through all of your marketing documents. What goes at the top of each of your cover letters? That would be your letterhead! What font and colour scheme is carried through on your business cards? You guessed it: the same as in your letterhead.

Based on your personality, profession and industry, you decide how far you want to go with this personal brand. It can be carried over online through a blog that showcases your area of expertise or an online portfolio that holds samples of your work.

Whether you have a resumé alone, or the full package of a resumé, business card and online portfolio, website or blog, you should take advantage of branding to make your personal mark.

Do note, however, that an eye-catching font and colour scheme won’t win anyone over if your resumé and cover letter are riddled with grammar and spelling mistakes. Be sure to proofread!

Just as dressing in a crisp suit puts forward a smart and capable first impression, your personal marketing documents are an extension of you as a full-time job seeker. Always present yourself with your best foot forward and make sure you’re getting your brand out there! for more info, check out avant career


Thursday, 28 April 2016

St Michael Caves of Gibraltar

New St. Michael Cave, also known as Lower St. Michael Cave, is a cave system in the British Overseas Territory of Gibraltar. Unlike its namesake, St. Michael Cave (proper), which has been known for over 2,000 years, this cave was discovered as recently as World War II.

The cave was accidentally discovered during World War II, when in 1942 the Royal Engineers were blasting inside the Rock of Gibraltar so as to create an alternate entrance to the lower chambers of St. Michael Cave, which had been prepared as an emergency hospital. The first sign was when their tunnelling appeared to create no rubble as it had fallen through the newly created opening into this previously undiscovered cave which may have remained sealed for some 20,000 years.


The cave chambers include examples of almost all known cave formations, including a lake nearly 40 yards (37 m) long containing an estimated 45,000 imperial gallons (200,000 l) of crystal-clear water. After the war, the cave and every visitor was supervised by the United Kingdom Ministry of Defence, specifically the Royal Engineers. It was not until the 1970s that civilian guides were authorised. Within ten years, the guides were all civilians as the Gibraltar Tourist Board took over the cave management from the military.

Three-hour guided tours of the cave can be arranged, ending with viewing the underground lake.

Monday, 28 March 2016

Strayer Education Inc STRA Stake Increased by Massachusetts Financial Services Co MA

Massachusetts Financial Services Co. MA boosted its stake in Strayer Education Inc by 15.1% during the fourth quarter, according to its most recent filing with the SEC. The firm owned 50,568 shares of the companys stock after buying an additional 6,652 shares during the period. Massachusetts Financial Services Co. MA owned about 0.48% of Strayer Education worth $3,040,000 at the end of the most recent reporting period.


A number of other large investors have also recently made changes to their positions in STRA. California State Teachers Retirement System boosted its stake in shares of Strayer Education by 1.5% in the fourth quarter. California State Teachers Retirement System now owns 20,343 shares of the company’s stock valued at $1,223,000 after buying an additional 300 shares during the last quarter. Russell Frank Co boosted its stake in shares of Strayer Education by 537.7% in the fourth quarter. Russell Frank Co now owns 23,348 shares of the companys stock valued at $1,452,000 after buying an additional 19,687 shares during the last quarter. First Trust Advisors LP boosted its stake in shares of Strayer Education by 334.5% in the fourth quarter. First Trust Advisors LP now owns 27,343 shares of the companys stock valued at $1,644,000 after buying an additional 21,050 shares during the last quarter. Barrow Hanley Mewhinney & Strauss LLC boosted its stake in shares of Strayer Education by 5.6% in the fourth quarter. Barrow Hanley Mewhinney & Strauss LLC now owns 50,003 shares of the companys stock valued at $3,006,000 after buying an additional 2,661 shares during the last quarter. Finally, California Public Employees Retirement System boosted its stake in shares of Strayer Education by 1.7% in the fourth quarter. California Public Employees Retirement System now owns 59,712 shares of the companys stock valued at $3,590,000 after buying an additional 1,000 shares during the last quarter.

Friday, 22 August 2014

Joyce Banda Favorite Place : Lake of Malawi

Joyce Banda Favorite Place : Lake of Malawi

The Lake Malawi is situated in the East African Rift Valley. It is the world’s eighth largest lake and Africa’s third largest and deepest. The lake features fresh water inhabited by a good number of fish species compared to other lakes in the world.

The Lake Malawi covers an area of about 29,600 square kilometers and it measures 580 kilometers long with 75 kilometers wide. The lake also shares its borders with Southern Tanzania, Eastern Malawi and Western Mozambique. Lake Malawi is 350 km from the Lake Tanganyika.


Malawi features the largest part of the lake, where a quarter part of the lake is situated in Mozambique bounded by the Chizumulu and Likoma Islands. There are a number of disputes about the lakes name where the common name is Lake Malawi and in the international maps the Lake Malawi is mentioned as “Lake Nyasa”.

The Lake Malawi features immense wildlife that includes monkeys, hippopotamuses, crocodiles and large population of African Fish Eagles that feed on the fishes here. Lake Malawi is also well known for its cichlids that are famous in the fish trade. In addition it is also famous for its unique snails that causes bilharzia, a parasitic disease.

Also there are certain holiday spots close to the lake. The major attractions here are swimming, scuba diving, boat rides and the local food.

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