Nike, Disney, Apple, you name it: the reason some companies are household names internationally is because they’ve successfully created a unique and desirable brand.
As job seekers, you may not have to go as far as creating a logo and tagline for yourself (depending on your industry, that might be just the thing that sparks your potential employer’s interest!). But for the majority of job seekers out there, a well-chosen font style and colour scheme could be all it takes to create the [Your Name Here] brand.
In today’s digital age, resumés are not merely a black-and-white listing of past duties and responsibilities, but instead an electronic visual representation of who you are and what you bring to the table. Incorporating the concept of “branding” into your job search strategy is a necessity to make you stand out among a diverse applicant population.
In a 2.0 world, submitting a template resumé through an online application isn’t necessarily going to cut it. This, of course, depends on the industry you’re in, but if you’re one out of 100 applications, you need to capture the employer’s eye visually, first and foremost. If the design is appealing enough that they stop to actually read your content, half the battle is already won.
One solid job search strategy is to develop a visual theme that sets a tone for the employer and differentiates you from the rest. Your resumé will be your key marketing document, and the area of your resumé requiring your individualized stamp will be your letterhead.
Think of how this professional letterhead can represent you in 2D: font style, formatting, shading, borders and colouring. The letterhead of your resumé should be the framework of your brand that will be carried through all of your marketing documents. What goes at the top of each of your cover letters? That would be your letterhead! What font and colour scheme is carried through on your business cards? You guessed it: the same as in your letterhead.
Based on your personality, profession and industry, you decide how far you want to go with this personal brand. It can be carried over online through a blog that showcases your area of expertise or an online portfolio that holds samples of your work.
Whether you have a resumé alone, or the full package of a resumé, business card and online portfolio, website or blog, you should take advantage of branding to make your personal mark.
Do note, however, that an eye-catching font and colour scheme won’t win anyone over if your resumé and cover letter are riddled with grammar and spelling mistakes. Be sure to proofread!
Just as dressing in a crisp suit puts forward a smart and capable first impression, your personal marketing documents are an extension of you as a full-time job seeker. Always present yourself with your best foot forward and make sure you’re getting your brand out there! for more info, check out avant career
As job seekers, you may not have to go as far as creating a logo and tagline for yourself (depending on your industry, that might be just the thing that sparks your potential employer’s interest!). But for the majority of job seekers out there, a well-chosen font style and colour scheme could be all it takes to create the [Your Name Here] brand.
In today’s digital age, resumés are not merely a black-and-white listing of past duties and responsibilities, but instead an electronic visual representation of who you are and what you bring to the table. Incorporating the concept of “branding” into your job search strategy is a necessity to make you stand out among a diverse applicant population.
In a 2.0 world, submitting a template resumé through an online application isn’t necessarily going to cut it. This, of course, depends on the industry you’re in, but if you’re one out of 100 applications, you need to capture the employer’s eye visually, first and foremost. If the design is appealing enough that they stop to actually read your content, half the battle is already won.
One solid job search strategy is to develop a visual theme that sets a tone for the employer and differentiates you from the rest. Your resumé will be your key marketing document, and the area of your resumé requiring your individualized stamp will be your letterhead.
Think of how this professional letterhead can represent you in 2D: font style, formatting, shading, borders and colouring. The letterhead of your resumé should be the framework of your brand that will be carried through all of your marketing documents. What goes at the top of each of your cover letters? That would be your letterhead! What font and colour scheme is carried through on your business cards? You guessed it: the same as in your letterhead.
Based on your personality, profession and industry, you decide how far you want to go with this personal brand. It can be carried over online through a blog that showcases your area of expertise or an online portfolio that holds samples of your work.
Whether you have a resumé alone, or the full package of a resumé, business card and online portfolio, website or blog, you should take advantage of branding to make your personal mark.
Do note, however, that an eye-catching font and colour scheme won’t win anyone over if your resumé and cover letter are riddled with grammar and spelling mistakes. Be sure to proofread!
Just as dressing in a crisp suit puts forward a smart and capable first impression, your personal marketing documents are an extension of you as a full-time job seeker. Always present yourself with your best foot forward and make sure you’re getting your brand out there! for more info, check out avant career
